Ford Edge, Lincoln MKX Lose CR Recommendation Over MyTouch

Okay, this is trouble. 

Consumer Reports has pulled its "Recommended" status from the Ford Edge and Lincoln MKX crossovers because the new MyTouch telematics system is "unwieldy, difficult to use and requires drivers to take their eyes off the road. 

More than one Detroit insider had said this day was coming, that Ford boss Allan Mulally's one weak spot was his belief, forged in his days of running Boeing, that complex onboard electronics are a good thing. What those insiders say Mulally doesn't get is that there are at least two people at the controls of a jumbo jet, auto-pilot is always an option and air traffic control has your back...none of which apply on the road.

Full story from The Detroit News.

Mercury Dies So That Lincoln May Live

We pretty much did our post-mortem of Mercury five days early...running down the cause(s) of the impending death.

So what happens now? Well, Ford says they're going to devote their energies into revitalizing their Lincoln brand.

On paper, this makes a bunch of sense. The successful model for car sales is one mainstream brand, one luxury (think Toyota/Lexus)...with no definable space for a "middle" brand (GM is bucking that wisdom by keeping Buick).

But where exactly is Ford taking Lincoln? Part of the problem is that for all the talk of how Mercury was done in by being nothing more than some re-badged Fords, it's hard to say Lincoln's in much better shape (the MKZ is a Fusion, the MKX an Edge, the MKS a last-gen Taurus and the MKT a Flex...though those last two are pretty well disguised).

Unique products? Well, there's the Town Car...but that's a dinosaur headed to extinction with no plans for a replacement. Oh, yeah...and they still sell the Navigator. Just not many of them.

Ford says a small car (based on the next Focus) that was supposed to be a Mercury will now be a Lincoln.

Depends on how they do that...but it sounds a little down-market for where Lincoln needs to be.

The TireKicker take? Lincoln needs to take serious aim at Cadillac. They need one car at least as good as the CTS. A CTS-V competitor would have to follow. And, you may have noticed, the CTS is not a re-badged Chevrolet. They need a larger sedan to do battle with the DTS/STS replacement that's coming. They need a crossover to compete with the SRX.  And, if there's a market for a premium sedan below the CTS in the U.S., Lincoln needs to play there, too.

Until and unless the Ford Expedition becomes as good as or better than the Chevy Suburban, Lincoln doesn't need to go chasing the Escalade (especially not the pickup version).

All this means engines, materials, and enthusiasm well beyond what we've seen from Lincoln before...plus a promotion budget to get the message across to buyers (it's been 10 years since Cadillac claimed "Breakthrough" with Led Zeppelin and they're just starting to see the results). And that's going to be way more than combining the money devoted to Lincoln now with what they would have spent on Mercury.

The situation calls for a world-class luxury brand. And until and unless Ford gets that, Lincoln's in danger of being a more expensive Mercury.

Lincoln MKX Review

After years of attempts in show cars, Lincoln has finally put the 1961-65 Continental grille back into production...on a re-badged Ford Edge crossover.

Okay, that sounds harsh...but it's a fact. What needs to be said, though, is that like the Lincoln MKS, the platform sharing between Ford and Lincoln is resulting in some very good Lincolns.

Even though the Edge and the MKX are essentially the same vehicles, the MKX gets treatments that set it apart. 18-inch machined alumninum wheels are standard...as are quad halogen headlamps. The details...including the wood and leather...definitely say "Lincoln" instead of "Ford".

Short version: This is a serious contender for some of the business going to the Lexus RX 350.

Base price: $35,420. The tester I had for a week had heated and cooled front eats, dual-zone auto temp air conditioning, Microsoft's brilliant SYNC voice-activated entertainment system, and Lincoln's newly revamped (and very cool) entry keypad system. All standard.

The options? $495 for White Chocolate Tricoat paint (arguably worth it), $4,595 for the Elite Package (Panoramic Vista Roof, Voice Activated Navigation, and a killer THX audio system), $1,295 for the Ultimate Package (Adaptive headlamps, a power liftgate and the "Cargo Management System"...a molded insert below the cargo floor that keeps stuff out of sight and prevents it from slipping around, causing noise and damage) and another $1,095 for the Limited Edition Package (bumping us up to 20-inch chrome-clad alumnium wheels, carpeted floor mats and an auto-dimming rear view mirror with microphone for the voice-activated nav system).

All that sounds (and reads) like a ton of extra cost...but the bottom line, including delivery charge) is $43,575...right in the ballpark for a Lexus RX competitor.

And don't underestimate the cosmetics...there's something about that grille.